1. Second rule of horror movies:

    Make the viewers care about the hero and the characters in the movie. Even the ones that are just there to get killed, if we don’t care if the people in the movie live or die… the movie will be a stinker

     
  2. First rule of horror movies:

    Set the tone right away, do not show snow falling in slow-mo for 2mins with some charming Russian (?) music in the bg